Good thing that The Lori Bowers Group and Schowe Properties work very hard to have a progressive and advanced online presence.... !! Read on!
Recently Brandeis University's International Business School and digital marketing firm inSegment, Inc.did a confidential interview of three hundred investment, commercial and residential real estate companies. The survey, a "Digital Marketing Survey of the U.S. Real Estate Industry," conducted in 2009 and released this month, found that 76 percent of surveyed companies commit 40 percent or less of their marketing budgets to digital marketing, preferring traditional venues like newspapers and display ad.
We have seen or heard about the NAR study that shows 90 percent of all home buyers start their search for a new home on the internet. Oleg A. Vyadro, inSegment's founder and principal, said in a statement" There is nothing surprising about the fact that all real estate consumers are on the Web. This is true for just about every industry. What is surprising is that while Google generates approximately 3 billion unique daily searches, only a small minority of real estate players are tapping into the opportunity in a serious way,"
The survey showed that 58% of all companies surveyed do not run search engine marketing campaigns and another 33% do not do search engine optimization of their websites. Only 23.% of the companies were aware of or had heard that most people start their home search on line and had plans to increase their budget for this.
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Wayne Golliday
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If you are looking for a great real estate agent in the Palm Springs area,
Kathy Schowe 760.333.8886 
Visit: schoweproperties.com & livethedesertlife.com
The Lori Bowers Group 
La Quinta, California
